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pc fonts -or-
mac fonts
BankGothic:
Verdana:
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Typography is another cornerstone of our visual vocabulary. Together with
the signature and corporate colors, typography creates a distinctive style
for personality and character. Limiting the number of typefaces to only two
or three creates consistency, which increases the sites usability and
reinforces the brand identity. It also helps to reduce clutter that can
result when too many typefaces are used. Sans Serif fonts have been chosen
to ensure readability on state websites. Sans Serif fonts are those without
“tails”, and are more easily read on a computer screen. To ensure maximum
readability, use black text on a white background.
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Bank Gothic is used for the agency branding copy, such as taglines.
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Verdana is rendered in html and used for all copy and navigation.
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